How to Create a Content Strategy

How to Create a Content Strategy

After working with clients in a range of industries, there is one thing that stands out as an indiscriminatory fatal flaw – thinking that you don’t have to plan ahead and that you can just come up with content when you need to post. But rather than throwing your hands in the air and giving up on the possibility of consistently marketing your business via your blog or social media, you can decide – right now – to change how you approach things.

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Tips for Writing Blog Posts: How to Craft Engaging Content

Tips for Writing Blog Posts: How to Craft Engaging Content

As a freelance writer in an age where content is King (scratch that—where content is QUEEN), one of the things I get asked to do the most is write blog posts on behalf of companies and organizations. Today, then, I’m officially giving away all of the magician’s secrets (gasp!) and letting you in on my top tips for writing blog posts. Read on for all you need to know about crafting engaging, effective blog posts.

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