Social Media Content Ideas for During COVID
Someone recently emailed me with the question, “Do you have any advice on what to post on social media during the pandemic? I want to celebrate new couples booking with us; I want to provide inspiration for next year’s weddings, but I don’t want to upset/create FOMO for the couples who have to postpone!” So today, I wanted to simply offer up some ideas to get your wheels turning. Planners, stationery designers, venues, florists, bakers, and beauty teams—read on for content ideas that you can create at home as well as use to have timely conversations with your audience.
Posts About Wedding Planning During COVID
Talk about the ways you have been working with couples to reimagine their wedding plans and designs (for smaller guest lists, intimate weddings or elopements to keep their original wedding date)
Share personal memories of a past event and tie it back to how you are honored to be supporting each of your couples right now
Talk about the difference between getting married and having a wedding
Share updates about changing regulations in your area to help keep people up to date
Talk about the ways you and your team are taking precautions to keep people safe and follow regulations
Write about your experience working with other vendors to reschedule weddings
Write about how you are working with other vendors to come up with ways to keep your couples and their guests safe
Share photos of your couples who had to postpone and celebrate their original wedding date
Content Ideas for Wedding Planners
Give people a look at your planning process and client experience
Walk people through how a table is set for different styles of meal service using your own plates and flatware
Do a screen recording of how you go about putting together a mood board
Share photos of your favorite venues and write captions about what makes them great
Planners! Wish a social media strategy would just fall in your lap? I partnered with my friends at Planner Life Academy to create one for you!
Content Ideas for Stationery Designers
Record a video about how to assemble a wedding invitation suite
Write a caption with your tips about calculating postage and what influences the total amount
Talk about your favorite font choices or calligraphy styles for modern, traditional or eclectic suites
Show the behind-the-scenes process of how you create a design or vectorize a hand-painted element
Content Ideas for Venues
Record video tours of different areas of your venue to share in stories
Share photos of unique ceremony setups that have worked well at the venue in the past
Talk about what goes into flipping a space from ceremony to reception and how you can accommodate guests in another area so they don’t see it
Feature vendors from your preferred vendor list
Content Ideas for Bakers
Do a timelapse videos of cakes, cookies, and desserts being decorated
Record a video that walks couples through their take-home tasting and save it in a story highlight
Do a story or IGTV about how to cut a wedding cake
Share photos of different sized cakes and write about how many people each one will feed
Content Ideas for Hair and Makeup Artists
Record tutorial videos showing people how they can create “every day” versions of popular wedding hairstyles
Share portraits of faces done with makeup and include the products you used in the caption
Style flat lays with your favorite products and write captions about why you love
Do a series of stories or IGTV episodes where you and your stylists do your favorite looks on yourselves
Content Ideas for Florists
Share photos of different bouquet styles and explain the best ways to hold them so they photograph well
Talk about seasonal blooms and where you source them from in (and sometimes out of) season
Show people your inventory of vases and do a carousel post of the plain vase first with images of different styles of arrangements in them
Record timelapse videos of you putting together a bouquet or centerpiece
